About us

APRO TECHnology GroupCompany

xAIa is the AI consultancy and implementation arm of PRO TECHnology Group.

Dubai business district at blue hour
The Group

Serving MENA enterprises and governments since 1998.

A Dubai-founded technology group operating across enterprise IT, distribution, digital printing, indoor air quality and enterprise AI — serving the MENA region since 1998.

5,000+

Trusted clients across the group

5

Companies, one group

1998

Group founded in Dubai

From 1998 to the AI era

Three decades in enterprise technology.

  1. 1998

    PRO TECHnology

    IT solutions for MENA enterprises and government, headquartered in Dubai.

  2. 2010

    Sun Studio

    UV and 3D surface printing, the first of its kind in the Middle East and Africa.

  3. 2017

    HawaQ

    Air quality solutions for healthier homes and workplaces.

  4. 2023

    ProNext

    Digital printing, distribution, and corporate solutions in Saudi Arabia.

  5. 2025

    xAIa

    AI employees for every department, engineered and deployed for GCC enterprises.

Who we are

Every enterprise will run on AI. The question is who takes it there.

xAIa is an AI consultancy and implementation firm. We assess how your business runs, design the right AI for it, and deliver it into live operation, under one implementation owner.

/01

Custom

Our own platforms, engineered in-house for the operations they serve.

/02

Accountable

One implementation owner from first assessment to live operation.

/03

Local

Dubai-based, delivering in Arabic and English across the region.

An enterprise team collaborating around a shared workspace

That's our story.
Now let's hear yours.